About Franky

I am a seasoned Digital Marketing Specialist with extensive experience in online promotion and e-commerce operations. Throughout my career, I have successfully driven growth and managed complex digital campaigns.

Project Work

  • Tourism Promotion

    Promotion of Hong Kong's art and study tourism in the Greater Bay Area, operate exhibition booth at the Guangzhou International Travel Exhibition.

  • 4A Creative

    I utilized my background in IT and advertising to offer a comprehensive service package including branding (Logo/VI), photography, and web development.

  • Shuishan intelligent Water Service

    The water purification market was saturated with confusing concepts and poor after-sales service. Consumers lacked trust in product quality and maintenance.

Professional Development

Based on my self-evaluation and career aspirations,
I have established the following Short-to-Medium Term goals.

  • Enhance Cross-Cultural Adaptability
  • Master Systems Theory in Business
  • Elevate Strategic Management Capabilities
  • Master’s Qualification Completion
  • NZ–Asia Digital Transformation Leadership

This development plan targets a strategic transition from Chinese operational management to New Zealand leadership. My learning focus is to elevate my capabilities by mastering Systems Theory and enhancing cross-cultural adaptability, specifically increasing my "Tolerance of Ambiguity" to shift from execution to data-backed strategy. Professionally, upon completing my Master’s at ICL, I aim to secure a Senior Management role to drive digital transformation. My objective is to leverage my cross-border e-commerce expertise to bridge New Zealand enterprises with Asian markets through sustainable digital solutions.

Reflective Learning

The following five reflective journal posts document key learnings and experiences from my studies at ICL, highlighting the specific skills and insights gained, their practical value, and how they have been or will be applied in real-world academic and professional contexts.

Journal Description
1: The Power of Systems Theory Business Professionalism Detail
2: Empathy in Design Thinking Innovation and Design Thinking Detail
3: Bridging IT and Business Strategy Enterprise Systems and Business Analysis Detail
4: Managing Disruptive Innovation Enterprise Innovation Detail
5: Ethics in the Digital Age Business Professionalism Detail